What have we become? I was saddened, sickened - to see this advert in the weekend edition of The Press today. "Rally the troops for ANZAC deals" it reads. It goes on to mock the commemeration of the day our brave boys landed on the beach in Gallipoli, many of them losing their lives. "Men can wear flowers" jests the ad.Please, commercialise Christmas and Easter if you must, but leave ANZAC day alone.
Bond & Bond, along with many other retailers show a disgusting lack of respect for our soldiers. Their ANZAC day motto is surely "Lest we lose a dollar". The advert here encouragers consumers to go into debt, "get what you want, now!", with not even a thought spared for the terrible sacrifices those soldiers made, that ANZAC day is suposed to commemerate.
Click the image for a larger version, if you can stomach it.
Click here to email Bond & Bond, let them know what you think.
Argh! It's so horrible that people could do that. Our men died for us and our country, not so that several years down the track people could start making money from their sacrifice.
ReplyDeleteThanks for the comment Lyd. Here's an excerpt from a reply I got from Bond & Bond...
ReplyDelete"We would like to take this opportunity to apologise if you found our current Bond and Bond advertising campaign offensive. It is not our intention at Bond and Bond to offend people, the ad was meant to be lighthearted."
Excuse me?... we would like to apologise IF...
I hate it how compaines and organisations apologies so often, - almost always include clauses like this. They are intended to lessen the perceived humility of the apology. Pathetic.
Still, at least they replied, and - as I said to them, I'll be looking out next year.