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Motivation of Govt. Advertising Questioned

0 comments | 1:18 pm | top |
An article over at MercartorNet takes a look at Government advertising in the States - is it aimed at informing, or controlling?

Mornings on radio in the United States are filled with advertising. From the time we wake up until the time we fall asleep, it seems the advertising never ends. The jingles, catchy and appealing, sometimes want you to adopt a child or to pony up for National Parks. Sometimes they pressure you to wear a seat belt or to use a booster seat (4.9 is the magic age for using a booster seat -- according to the ad brought to us by the Department of Transportation). For its part, the Department of Health and Human Services wants us to adopt a teen. And so on, and so on…

Of course, they are all good ads with clever jingles and cute lines. At least they seem that way the first few times you hear them. And, obviously, listening to such ads is the price we pay for hearing the news or the music, or whatever the radio is offering. What is surprising, though, is the reversal that has taken place in radio sponsorship. Once the domain of private enterprise, it is now increasingly becoming the voice of government. Our own tax money is put to work to convince us of something politicians and bureaucrats think we ought to do...

...Once again, the messages do promote good causes. We all agree that people can eat too much or guzzle too much gas. And it is certainly a good thing to adopt a teen. But, what are the ads really selling? Why should citizens be urged to use more services which make them more dependent on Uber government? What is the real goal? To have us grateful for all the hovering government? Is this an effort to have federal and state governments dispense all goodies to a grateful populace? To me, that type of government has an overreaching, imperial ring, like the rule of the Caesars or Louis XVI or Czarist Russia.

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